Certification in English: The Effectiveness System 2.0 – 13 May
13 May 2025, 09:00 - 12:30Why the Effectiveness System 2.0?
- Strengthens the connection between marketing and business value
- Facilitates reporting on effectiveness
- Provides the industry with common definitions and guidelines
In the ever-growing jungle of KPIs, it’s easy to lose focus on the goal and confuse effectiveness with efficiency. The pursuit of quick results often takes over and obscures the long-term effects—those that are meant to build profitable growth.
That’s why the Swedish Advertisers Association and the ”Effectiveness Initiative” have developed the ”Effectiveness System”—a Swedish Industry Standard for reporting the value and impact of marketing. It includes selected key metrics, how they are defined, and guidelines on how they should be measured and reported.
In order for us to really increase the impact of our marketing communications, it is important that all parties speak the same language and understand the basics of what creates impact and how to measure it – company management, marketers, agencies, media.
It is only when we gather around a common goal and with the same definition that we can work in the same direction. Demonstrating that marketing communication creates business value and effect!
At this point over 3500 persons from 200 companies (agencies and brands) has gone through the certification.
About the certification:
This certification is held digitally via Teams. After the certification, you will get access to the digital test. When you have passed the test, you are certified and receive your certificate.
Lecturer
Mats Rönne is one of Sweden’s most experienced marketers and one of the founders of the Effectiveness System. Among other things, Mats has been global brand manager for Ericsson and Electrolux. This session will be in English.
As there is a lot of information to take in, we recommend that you have a look at the collection of metrics before the session, download the metric system here.
Price
Member of Sveriges Annonsörer: included in the membership
Member of WFA: EUR 260 excl. VAT/person
Member of KOMM, Sveriges Mediebyråer or SWEDMA: SEK 3,000 excl. VAT/person
For non-member companies: SEK 6,000 excl. VAT/person
If you have any questions, please contact us at [email protected]
Sign up
Member of Sveriges Annonsörer/Swedish Advertisers Organization, included in the membership – sign up here
Member of WFA / WFA National Advertiser Associations, EUR 260 excl VAT/person – Contact your local National Advertiser Association
Member of KOMM, Swedma or Sveriges Mediebyråer, SEK 3,000/EUR 260 excl. VAT/person – sign up here
Not a member of any of the organizations above, SEK 6,000/EUR 540 excl. VAT/person – sign up here
General information and conditions
Registration is binding, but your place can always be transferred to a colleague. An invoice is sent in connection with the registration (30-day payment terms). If you cancel less than 10 days before certification, you can transfer your place to another person at the company or move your place forward to any free opportunity. No refund if cancellation occurs less than 10 days before certification. When invoicing to a private person, the invoice must be paid before the certification.
For local WFA National Advertiser Association members the registration and billing will be taken care of by the local National Advertiser Association in your country.
De personuppgifter du lämnar till oss i samband med nätverk/webinar/inbjudningar/utbildningar behandlas i enlighet med Dataskyddförordningen. Vi kommer inte att använda dina personuppgifter i något annat syfte än att göra din upplevelse av vår aktivitet blir så bra som möjligt. Ta del av våra fullständiga riktlinjer för hantering av personuppgifter.
Eventinformation
- 13 May 2025, 09:00 - 12:30
- Online