WFA Knowledge Spotlight: Marketing Mix Modelling 101

Description:

Focus of the session: Marketing Mix Modelling 101

This session will offer a practical understanding of modern MMM 101 and Google’s voluntary perspectives on how to make the most of their tool, Meridian.

This module will provide:

• The Evolving Landscape of Marketing Measurement 
• Understanding Marketing Mix Modelling (MMM)
  Why MMM Matters in Today’s Marketing Environment: Fitting MMM into the Full Measurement Picture
• Introducing Google Meridian: A Modern MMM Solution
  • What is Google Meridian?
  • Key Features and Benefits of Meridian.
  • The Meridian partner program.
• Real-World Applications and Success Stories of MMM/Meridian
• Getting Started with Meridian & Next Steps 
• Q&A and Closing Remarks (10 Minutes)

Welcome!

About this webinar:

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.

Target Audience: Marketers, Data Scientists, Analysts, Marketing Managers, C-Suite Executives

Duration: 40 minutes presentation + 10 mins Q&A.

Presenter: Eunice Loh, Media effectiveness Go to Market Product Lead

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.