Frukostevent: Kantar Sessions – Revealing the world’s best ads, according to consumers – FULLBOKAT

Kantar Sessions – FULLBOKAT

In an increasingly information-saturated environment, brands need to find creative ways to connect with consumers meaningfully. We know that the winning ads in Kantar’s Creative Effectiveness Awards have made real connections with consumers. How? Because they are judged by consumers. Kantar’s Creative Effectiveness Awards celebrate the most creative and effective ads from the thousands that were tested in 2024.

Alongside global best-in-class examples, we’ll highlight Swedish case Felix ketchup campaign ”En röd tråd genom Sverige”.

You will also hear Christian Scharf and Hillvi Billinger at Kommunal.

During the session, you’ll learn about:

• How to connect with people and predispose more people to your brand
• Latest global trends in creative effectiveness
• Best in-class Swedish, and global examples of creativity that works
• End to end creative effectiveness measurement
• Case: Felix ketchup ”En röd tråd genom Sverige”

Agenda:

• 08:30 Welcome & breakfast
• 09:00 Program start on stage
• 10:10 Time for questions
• 10:30 Thank you for today!

Welcome!

About the event

Join us for an inspirational morning where Polly Wyn Jones, Global Knowledge Director at Kantar, will reveal the world’s most creative and effective ads, as judged by consumers, through the results of this year’s Kantar Creative Effectiveness Awards. The results will be revealed globally on April 9, this means that you will be among the first ones to learn about them as Sweden is the first country to present them live. 

Ulf Berlin, founder of Ateljé BLY, will also join us this morning. With over 20 years of experience developing brand strategies for leading Swedish and international companies, Ulf brings a deep understanding of how to craft emotionally resonant campaigns. He’ll share the creative thinking behind the Felix ketchup ad “En röd tråd genom Sverige”. Discover how cultural heritage can be reimagined in a fresh, modern way to strengthen brand identity and connect deeply with consumers.

Christian Scharf, Marketing and Communications Manager and Hillevi Billinger, Gruppchef kommunikationsenheten at Kommunal.

We are doing this event together with our partner Kantar and it is open to everyone working in the marketing/communication industry, limited number of seats and first-come, first-served applies. The event will be in English and will no be recorded.

Day & time: Thursday 10 April, 08:30-10:30 (local time Stockholm)
Address: IOFFICE, Sveavägen 36, 1 trappa, Stockholm

This event is fully booked. Sign up for our waiting list here

If you have any questions, please contact us at i[email protected]

In cooperation with: